If social gaming is going to continue growing at the rate that it has been these last two years, it is invariably going to have to find new platforms on which to do it.
That’s where Yahoo! comes in, or so many of the top developers are betting.
It makes perfect sense, really: (A) Yahoo! has over 600 million unique visitors every month, (B) their Yahoo! Application Platform (Y!AP) makes it easy to build and deploy applications across their network, which (C) engages their very active, very loyal users through multiple touchpoints such as MyYahoo!, the Yahoo! Toolbar, Yahoo! Pulse and others. (D) Did we mention the 600 million users?
And now, game developers on the Yahoo! platform will also have access to Offerpal’s monetization engine, enabling them for the first time to monetize their virtual currency through alternative payment options such as offers, surveys, videos and more.
The Yahoo! Application Platform is an open application platform available globally to allow developers to unleash their applications onto the world’s most popular homepage and across the Yahoo! network. Y!AP gives you multiple options for developing apps, including JavaScript, server-side hosted, and Flash-based applications.
The Y!AP is part of the company’s Open Strategy (Y!OS), introduced in April of 2008, in which they basically rewired Yahoo! so that developers can leverage Yahoo!’s content, traffic and user base. Y!OS features a set of complementary platforms that allow developers to rapidly access Yahoo! network data and develop applications with access controlled using an open authentication standard. Aside from Y!AP, another one of these platforms is their Social API suite, which brings the power of the Yahoo! network and all its inherent social connections to the table. The API suite opens up user data, a user’s connections across a variety of experiences, user status and timely updates about user activity across a variety of Yahoo! and non-Yahoo! applications.
It is clear just by looking at the Y!OS and all of the tools they’ve made available on the Y!AP that Yahoo! is very committed to bringing the social content and information users want — including social games — to their experience on Yahoo!
It’s also clear from their recent actions and statements that the company is committed to attracting social game developers and is quite literally holding the doors open for them. As Hilary Schneider, executive vice president, Yahoo! Americas, said in a recent press announcement with Zynga, “Yahoo is focused on providing compelling, personally relevant experiences and social games are core to this experience.”
Perhaps nothing says it better, however, than this video explaining their “All Doors Are Open” policy:
Now Available: Offerpal to Monetize Social Games on the Yahoo! Application Platform
If social gaming is going to continue growing at the rate that it has been these last two years, it is invariably going to have to find new platforms on which to do it.
That’s where Yahoo! comes in, or so many of the top developers are betting.
It makes perfect sense, really: (A) Yahoo! has over 600 million unique visitors every month, (B) their Yahoo! Application Platform (Y!AP) makes it easy to build and deploy applications across their network, which (C) engages with their very active, very loyal users through multiple touchpoints such as MyYahoo!, the Yahoo! Toolbar, Yahoo! Pulse and others. (D) Did we mention the 600 million users?
And now, game developers on the Yahoo! platform will also have access to Offerpal’s monetization engine, enabling them for the first time to monetize their virtual currency through alternative payment options such as offers, surveys, videos and more.
